A telephone center is only as good as its interviewers.
Therefore, VCR has adopted the MRA guidelines of telephone interviewing so that our interviewers can excel in providing our clients with quality data.
The training program rigorously details strict adherence to
tried and true practices of interviewing. Some of the items
addressed during training include:
- Proper interviewing methodology
- Techniques to prevent bias
- Good probing habits
- Methods to overcome rebuttals and improve refusal conversions
- Use of Voxco and ACS-Query CATI software
VCR interviewers are first exposed to “real-world” interviewing via our
custom designed training survey, which allows them the opportunity to practice their
interviewing techniques in a real-world setting.
Accurate CATI Programming
An important component of any successful CATI-based project is the quality of the
CATI programming staff coupled with the software package used. VCR has a wealth of
talented and experienced programmers to ensure your questionnaires are implemented
correctly in the field without compromising efficiency.
We primarly use the Voxco™ software platform for conducting quantitative
data collection. This powerful software gives our programmers the freedom they need
to meet virtually any client request, from simple skip patterns to complex conditional
It includes an efficient quota system which affords you the ability to implement a wide
number of quota definitions.